When you buy this backpack, Madlug donates a pack-away travel bag to a child in care.

The Madlug movement started with one piece: the Classic Backpack. It continues to be one of their best-loved and most versatile bags, perfect for everything from school and uni, to shopping and travelling.

The bag’s spacious 20L capacity provides more than enough room for your essentials, with an additional front pocket allowing for easy organisation. Take your pick of vibrant colours and stand out as someone who cares about making a positive social impact.

Madlug's mission & social impact
Over 40,000 children and young people enter the UK care system every year. Most have their belongings moved in black bin bags or plastic shopping bags. Madlug stands to change that.

For every bag purchased, a pack-away travel bag goes to a child in care. The bag itself is unbranded to avoid stigma. And each bag has a label that says “You are incredible” to remind every child that they have value, worth and dignity. Because no child should carry their life in a bin bag or plastic shopping bag.

Buy one.
Give one.
Wear one.

Madlug Foundation (Reg. charity no.: NI107658)