Product description
Cleans. Softens. Shines.
Turn frizz-prone hair into silky strands on their best behaviour.
Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.
Ideal for: All hair types, especially those with frizz-prone, wavy, or curly hair. Safe for colour-treated and chemically treated hair.
Product description
Cleans. Softens. Shines.
Turn frizz-prone hair into silky strands on their best behaviour.
Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.
Ideal for: All hair types, especially those with frizz-prone, wavy, or curly hair. Safe for colour-treated and chemically treated hair.
Product specification
- Product Code
- 45401303
- Beauty Effect
- Anti-Frizz
- Brand
- Virtue
- Suitable for Vegans/Vegetarians
- Suitable For Vegans, Suitable For Vegetarians
- Hair Type
- Curly
- Free From
- Gluten Free, Paraben Free, Phthalate Free, Sulphate Free
- Volume
- 60ml
Product specification
- Product Code
- 45401303
- Beauty Effect
- Anti-Frizz
- Brand
- Virtue
- Suitable for Vegans/Vegetarians
- Suitable For Vegans, Suitable For Vegetarians
- Hair Type
- Curly
- Free From
- Gluten Free, Paraben Free, Phthalate Free, Sulphate Free
- Volume
- 60ml
Loading...
The Beauty Society
Virtual Beauty Consultations
If you’re not sure where to start, or have a specific beauty question, our free online beauty consultations could help.
In-Store Beauty Consultations
Our Beauty experts in-store will take you on a journey through our array of brands to find the product or experience you’ve been searching for. In selected stores only.