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Size: 60ml

£16.00
Product description

Hydrates. Nourishes. Repairs.

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants.

Ideal for: A broad range of soft waves to highly textured curl patterns. Safe for colour-treated and chemically treated hair.

How to use

How to use:

Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.

Hydrates. Nourishes. Repairs.

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants.

Ideal for: A broad range of soft waves to highly textured curl patterns. Safe for colour-treated and chemically treated hair.

How to use:

Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.

Product specification
Product Code
45401304
Brand
Virtue
Suitable for Vegans/Vegetarians
Suitable For Vegans, Suitable For Vegetarians
Hair Type
Curly
Free From
Gluten Free, Paraben Free, Phthalate Free, Sulphate Free
Volume
60ml
Product Code
45401304
Brand
Virtue
Suitable for Vegans/Vegetarians
Suitable For Vegans, Suitable For Vegetarians
Hair Type
Curly
Free From
Gluten Free, Paraben Free, Phthalate Free, Sulphate Free
Volume
60ml

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