Ready to take your mascara to the next level? Like foreplay for your lashes, this whipped, creamy lash primer from Urban Decay conditions and primes for the perfect mascara application. Once you experience how much more smoothly your mascara glides on, you won't be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip-to make them look thicker, longer and feel stronger. Subversion builds dramatically better-looking lashes. Don't be surprised if people ask if you're wearing falsies (not that there’s anything wrong with that).

This light, creamy formula feels extremely conditioning—like a mask for your lashes. And it’s no wonder. Subversion contains protective panthenol and conditioning vitamin E. It’s also paraben- and fragrance-free.

And wait until you see our big brush. Most primer brushes are spindly and can’t get around every lash. But not this one—it’s like a killer mascara brush!