Urban Decay Self-Adjusting Complexion Primer

Wish your makeup primer adapted to you instead of the other way around? Enter Urban Decay’s Self-Adjusting Complexion Primer. This colour-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day.

Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimises pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you’ll be hooked!

Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Tip: Blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you’re done. Self-Adjusting Complexion Primer perfects and smooths so well, you’ll be tempted to wear it alone!

In a clinical study of Self-Adjusting Complexion Primer, immediately after use:*

*Based on clinical grading in a 31-person study.

Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump—so it’s easy to get out every last bit of product.

28ml