Urban Decay found a way to make its legendary Anti-Aging Eyeshadow Primer Potion even better. With revamped packaging that includes an applicator, Eyeshadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-ageing benefits, all-day, no crease shadow, more vibrant colour and smoother application.

This revolutionary formula features space-age polymer technology that fills in imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it.

The benefits don't stop there. Urban Decay's anti-ageing formula improves the appearance of the signs of ageing. The formula reduces the appearance of wrinkles and improves the look of tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired-looking eyes and minimises the appearance of imperfections.

In a consumer use test:

• 100% of participants saw an improvement in the appearance of fine lines
• 100% saw brighter looking skin
• 97% saw an improvement in radiance and clarity

The shade is similar to Urban Decay’s Original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and colour-correct the look of skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*

*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.