Whether you suffer from hair breaking due to damage caused by excess heat or colour, or it is naturally fragile, our dermatologically tested and clinically proven shampoo is the start of the ultimate solution to improve hair strength and help reduce hair breakage.

This ingenious formula, which includes keratin, caffeine and other key nutrients, helps to strengthen hair by penetrating the hair shaft with moisture to improve its elasticity, meaning it is less brittle and therefore less susceptible to breaking. This is some seriously clever science in a tube!

Benefits:

• Strengthen: Wheat protein helps reduce the brittleness of hair by improving moisture levels in hair, while key actives facilitate the delivery of oxygen and nutrients needed for hair development
• Maintain: Vitamin B3 can help to control hair breakage
• Protect: Betaine (extracted from Sugar Beet) helps to naturally improve scalp moisturisation and boost scalp health
• Calm: Aloe vera is known for its anti-irritation properties and helps reduce dryness
• Condition: Pro-Vitamin B5 helps to give long-lasting moisturisation and helps restore original shine to hair