#1 Setting Brand*.

Talc-Free Formula. 16HR Ultra-Blurring Wear.

The cult-favourite Translucent Loose Setting Powder, now talc-free with ultra-blurring power. For the first time, Laura is making her iconic powder free from talc, without sacrificing any benefits.!

This truly translucent powder sets makeup for 16 hours of weightless wear with an ultra-blurring, soft-matte finish. Like the Original, it is exceptionally milled to deliver incredible staying power without weight or texture so skin looks and feels soft, smooth and flawless from day to night.

New infusion of ultra-blurring ingredients like amino acid and silica powders, the powder blurs away the look of pores, fine lines, and imperfections – with total shine control and zero photo flashback. Plus, we’ve added ingredients like Hyaluronic Acid for all-day comfort on all skin types, even dry skin! Even the non-powder user will have this be a new staple in their makeup routine.

• 16 Hour Ultra-blurred, Soft Matte Finish: sets makeup for 16 hours of ultra-blurred complexion
• Feels Breathable: 99% of consumers say the powder feels comfortable**
• Comfortable Shine Control: 97% of users say the powder controls the look of shine on skin**
• No Photo Flashback: Take our no photo flashback test and say good-bye to flashback
• Foolproof: Our artist-inspired “press & roll” technique ensures the perfect application every time
• Shades for Virtually All Skintones: 97% of users say the powder works well on their skintone**
• Comfortable For All Skin Types, Including Dry Skin: 96% of consumers say the powder doesn’t leave skin feeling tight**
• Does not clog pores. Dermatologist-tested. Non-comedogenic

Three shades for virtually all skin tones:

• Translucent: Perfect for Fair to Medium Skin Tones
• Translucent Honey: Sets medium skin tones with olive and golden undertones
• Translucent Medium Deep: Ideal for medium-deep to deep skin tones

Key ingredients:

• Talc-Free Formula: Specially developed formula for all the benefits of TLSP Original without talc
• Amino Acid and Silica Powders: Powerful ultra-blurring ingredients that immediately create a soft-focus effect on fine lines, pores, and imperfections
• Hyaluronic Acid: Makes the powder comfortable for all skin types, even dry skin
• Ultra, Finely-milled Texture: Becomes one with skin, without emphasizing texture, imperfections, or dry patches

*Based on #1 US Rank by NPD Group Inc in Prestige Retail, YE 2021. **Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur.