Following the launch of 2019’s Urban Hero, Jimmy Choo is proud to introduce Urban Hero Gold Edition, a sophisticated new member of the Urban Hero family and a fresh ode to the mysterious and confident Jimmy Choo Man.

Rebellious yet creative, sophisticated and daring. The Urban Hero takes the city as his canvas and the veil of night as his playground.

And though he’s as unimpeachably elegant as his predecessor, the Urban Hero Gold is also multifaceted - a man of contradictions and contrasts who openly embraces a free and fluid approach to life.

This alluring sense of duality is reflected both in the juice and in the bright golds and deep blacks of the bottle - hues inspired by the vibrant paints used by the world’s most talented street artists.

There is a boldness to the Urban Hero’s approach, a dynamism perfectly in step with our changeable times.