Limited edition.

CHANEL switches ROUGE ALLURE VELVET packaging from glossy to matte black. Matte has never had such allure.

A lipstick as soft and comfortable as velvet. An alternative to shine that dresses lips in deep colour. A real second-skin effect.

Result: a matte yet luminous finish from the very first stroke.

Available in new shades imagined by Lucia Pica, Chanel Global Creative Makeup and Colour Designer, and in iconic colours re-released in limited editions.

The paradox of a matte yet luminous and ultra-comfortable texture:

• Ultra-thin, pure and highly concentrated pigments for intense colour.
• A combination of soft-focus microspheres and ultra-thin pearlescent particles for a matte yet luminous finish.
• Silicone microbeads and a jojoba oil derivative for smoothed lips.

Matte lipstick, long-wear, intense and luminous colour. Limited-edition matte packaging. Apply directly to the lips.

For perfectly defined lips, wear ROUGE ALLURE VELVET with a line of LE CRAYON LÈVRES in the same shade. Then, apply the lipstick with the brush of the pencil.

Matte yet luminous finish.

Silicone microbeads and a jojoba oil derivative for smoothed lips. Matte lipstick, long-wear, intense and luminous colour. Limited-edition matte packaging. Apply directly to the lips.

For perfectly defined lips, wear ROUGE ALLURE VELVET with a line of LE CRAYON LÈVRES in the same shade. Then, apply the lipstick with the brush of the pencil.