The Samsung Serif TV gets its slick and stylish shape from designers the Bouroullec Brothers that offers elegance wherever you choose to place it. Enjoy features such as serif ambient mode which allows you to change the Serif TV screen into a decorative display, a 4K quantum processor which offers the opportunity to experience 4K AI, QLED technology for the ultimate high-quality picture and built-in voice assistants such as Alexa, Bixby and Google Assistant. The Samsung Serif also allows you access to Samsung TVPlus alongside other catch-up TV apps such as Netflix, Amazon Prime and Disney+.