The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.

Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.

• All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
• All hair types: fine, medium and thick

Created with our expert team of texture stylists.

97% naturally derived**. Vegan. Leaping Bunny Approved.

Regimen.

Tight curls and coils:

• On wash days, use Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with Coil Definer Gel
• Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping
• Follow with masque, primer and gel

Wavy and loosely curly hair:

• On wash days, use Be Curly Advanced™ Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

Key Ingredients:

Vegan curl-perfecting peptide:

• Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
• Peptide with low molecular weight penetrates and fortifies vulnerable strands
• 17 essential amino acids

Kokum seed butter:

• Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves

Silicone free.

*Testing on tresses. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.