Be armed and ready for shadow wherever you go. Urban Decay’s travel-size Eyeshadow Primer Potion makes shadow apply more smoothly and keeps your colour vibrant and no creases for up to 24 hours. The gorgeous, revamped packaging now includes an applicator for even more versatility.

Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Urban Decay’s formula glides on smoothly, and space-age polymer technology fills in imperfections on the skin’s surface, prepping your lids for all-day shadow. You’ll get all the versatility you need with this Original shade—it blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap.

Urban Decay made Anti-Aging Eyeshadow Primer Potion better than ever. With revamped packaging that includes an applicator, this legendary Potion looks more gorgeous and now applies with more versatility. And it still packs the same powers the formula is famous for: anti-ageing effects, all-day, no crease shadow, more vibrant colour and smoother application. Plus, you can take this convenient, travel-sized tube with you everywhere you go.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*

*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.