Product description
This revolutionary formula features space-age polymer technology that fills in imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it. Urban Decay’s anti-ageing Potion also improves the appearance of the signs of ageing over time. The formula reduces the appearance of wrinkles and improves the look of tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired-looking eyes and minimises the appearance of imperfections.
In a consumer use test :
- 100% of participants saw an improvement in the appearance of fine lines
- 100% saw brighter looking skin
- 97% saw an improvement in radiance and clarity
The shade is similar to Urban Decay’s Original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and colour-correct the look of skin.
Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap.
How to use
How to use:
Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
This revolutionary formula features space-age polymer technology that fills in imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it. Urban Decay’s anti-ageing Potion also improves the appearance of the signs of ageing over time. The formula reduces the appearance of wrinkles and improves the look of tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired-looking eyes and minimises the appearance of imperfections.
In a consumer use test :
- 100% of participants saw an improvement in the appearance of fine lines
- 100% saw brighter looking skin
- 97% saw an improvement in radiance and clarity
The shade is similar to Urban Decay’s Original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and colour-correct the look of skin.
Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap.
How to use:
Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Product specification
- Product Code
- 46105105
- Formulation
- Liquid
- Beauty Effect
- Brightening
- Brand
- Urban Decay
- SPF Rating
- <10
- Volume
- 6ml
- Product Code
- 46105105
- Formulation
- Liquid
- Beauty Effect
- Brightening
- Brand
- Urban Decay
- SPF Rating
- <10
- Volume
- 6ml
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