Behold, the Naked 3 Palette - complete with 12 never-before-seen rose-hued neutral eyeshadow shades. Choose from light, shimmering pinks, to deep glittering black shades. Or get creative and combine for the ultimate neutral smoky eye.

With a shade range this amazing, it’s hard to choose favourites, but we predict that Buzz (the pinkest of all the shades) will be a fan favourite. We’re also partial to Nooner (a stunning pinky-brown matte) and Dust (a pale metallic pink shimmer with amazing iridescent glitter), which can be worn on the lids or used as a highlighter. And for an edgy, smoky liner, there’s the aptly named Darkheart—a super-dimensional black matte flecked with red glitter.

Urban Decay Naked Palettes have always featured some new shades, but Naked 3 goes one step further with 12 completely new shades. With smooth mattes, shimmering pearls and gleaming metallic, every shade features Urban Decay’s Pigment Infusion System™, a proprietary blend of ingredients that gives each shade its velvety texture, rich colour, serious staying power and blendability.

Every palette contains a cruelty-free, professional-quality double-ended brush to help you achieve a professional finish every time. And with an embossed, art-school-inspired tin case, the Naked 3 is just begging to be touched.

Whatever eye look you're going for, keep it Naked.

Shades:

• Strange, pale neutral pink matte-satin
• Dust, pale metallic pink shimmer with iridescent micro-glitter
• Burnout, light pinky-peach satin
• Limit, light dusty rose matte
• Buzz, metallic rose shimmer with silver mucro-glitter
• Trick, light-metallic pinky-copper shimmer with tonal micro-sparkle
• Nooner, medium, pinky-brown matte
• Liar, medium metallic mauve shimmer
• Factory, pinky-brown satin
• Mugshot, metallic taupe shimmer with slight pink shift
• Darkside, deep taupe-mauve satin
• Darkheart, smoky black matte with rosy red micro-sparkle

Urban Decay UK’s #1 Luxury Eye Shadow Brand*

*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eyeshadow Subsegment. Calendar year 2019, based on value and unit sales.