Sony Bravia 49XD8077/8099 LED HDR 4K Ultra HD Android TV, 49" With Youview/Freeview HD & Silver Slate Design

Sony’s stunning audio-visual showpiece represents a titanic shift in home entertainment. Ushering in eye-popping 4K HDR, this breaks the mould of regular panels by packing its 49” screen with a greater colour palette. This depth-enhancing tech is backed by Sony’s innovative TRILUMONOS backlight, crisp 400Hz motion rate and intuitive Android Smart platform. At the cutting-edge of TV technology, the XD80 is a complete hub that will change the complexion of your living room.

Plumb The Colourful Depths Of HDR
Forays into colour-boosting High Dynamic Range (HDR) have begun, and Sony are one of the forerunners. As members of the newly-founded UHD Alliance, they've delivered top-shelf HDR with a staggering 10-bit colour depth. This means that there are over a billion individual colours to deepen your view and show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the XD80 can channel content from studio-to-living room with the same precision and utterly otherworldly hues.

Rich, Ravishing 4K
To respond to screens getting bigger, brands have packed their screens with more pixels. This 49” screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail.

Up-Scaling 4K X-Reality PRO
Enhance everything you watch on your Sony Bravia TV with 4K X-Reality PRO. Thanks to this unique technology from Sony, you can get closer to reality. After analysing each pixel and comparing patterns, the system restores detail lost in compression and transmission. The system also reduces noise and reproduces optimum contrast, colour and sharpness. The result is that you experience stunning picture quality with better clarity, for anything you watch.

Delightful TRILUMINOS Display
Sony’s TRILUMINOS Display Technology expands the range of colours of that you see on more conventional LED displays, injecting images with more lustre. The eye-popping picture is treated with deeper reds, more natural greens and sharper blues, giving your shows and films a richer palate. Combined with image-deepening HDR, this tech will make your viewing simply extraordinary.

Crisp Motion With Motionflow XR 800Hz, every image on the screen refreshes at a higher rate than normal. Sports and fast-moving action look noticeably smoother, sharper and more natural, with reduced blur and judder.

Super-Smart Android
Your Smart TV has just got smarter with Android. Developed by Google, you'll be able to enjoy seamless entertainment, intelligent search and the latest apps from the likes of Google Play and Netflix. All the personalisation, intelligence and entertainment of your Smartphone or tablet can be easily viewed on the Sony TV too, taking your viewing experience to the next level. Enjoy built-in Google Cast, which lets you beam content from your smartphone straight to the big screen, Voice Search and hundreds of awesome apps.*

*Use of this TV requires consents to Google Terms of Service and Privacy Policy. Simulated UI. Applications availability varies by country and device

Youview Catch-Up
In addition to a wealth of online entertainment, this set comes with built-in YouView. The seven-day scroll back TV guide brings together catch up TV from across BBC iPlayer, ITV Player, 4oD and Demand 5. You can also enjoy over 70 live TV channels and radio stations for free, such as BBC 1, 2 & 3, ITV, Channel 4, E4, Channel 5, 5 USA, ITV 2 and Dave.**

Super-Slim Silver Slate Design
Sony TVs are renowned for their chic shapes, and the XD80 takes this a step further. The sleek, skinny aluminium frame has convenient cable-management features at the back and through the stand, so you can hide unsightly wires. This way, your set will look beautiful on-and-off.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV’s sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don’t compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Use of this TV requires consents to Google Terms of Service and Privacy Policy. Simulated UI. Applications availability varies by country and device

**User interface may differ. Limited ITV content in Scotland and NI. Suitable coverage, broadband speed and aerial required. Terms and conditions apply.