LG 49UH661V LED HDR 4K Ultra HD Smart TV, 49" With Freeview HD/freesat HD & Metallic Design

LG’s eye-popping ColourPrime Plus goes hand-in-hand with their HDR Pro to deliver something simply extraordinary. Deep, bright and wildly colourful, this 4K panel’s top-line TV tech will give your media an unprecedented makeover. You can use LG’s award-winning webOS 3.0 Smart platform to stream shows from such apps as Netflix to binge on your favourite shows. From Blu-Ray to broadcast, this set will be the super-entertainment-hub your household needs.

Stunning ColourPrime Pro HDR
Forays into colour-boosting High Dynamic Range (HDR) have begun, and LG are one of the forerunners. As members of the newly-founded UHD Alliance, they've blended HDR with ColourPrime Pro to deliver staggering colour depth. This means that there are far more colours to deepen your view and show shades you’ve never seen in home entertainment before. LG’s HDR Pro bridges the gap between what we see on-screen and what we see in real life, making for an otherworldly picture that will knock your socks off.

Outstanding Colour & Contrast
LG’s True Black panel has a clever anti-glare film that scatters harsh lights on the screen to clamp down on distracting reflections. This way, you’ll notice blacker blacks on the picture, making it all-the-more eye-popping.

Fantastic 4K Picture
To respond to screens getting bigger, brands have packed their screens with more pixels. This 49-inch screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail. Experience this high-spec picture across a range of broadcasts, movies, sports and more thanks to 4K upscaling. As it converts lower resolution content to near-4K quality, anything you watch on the big screen will be truly extraordinary. Upscaling is a process through which a lower resolution signal or data source is displayed at a higher resolution. The upscaling process interpolates additional pixels from the source data, and produces a clearer picture on your 4K screen than a non-upscaled image.

Seamless webOS 3.0 Smart Platform
Revolutionising the way you watch and experience entertainment on your LG TV is the award-winning Smart TV webOS platform. Delivering a simple connection, simple switching and simple discovery, there is more content available than ever before. You can stream Sky Movies or Sports through NOW TV, 4K UHD content through Netflix or Amazon and even music from Spotify. Other apps like Facebook, Twitter and YouTube will keep you in touch with all your social network platforms.

Freeview Play Coming
This LG TV will feature Freeview Play this Summer. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Player, 4oD and Demand 5 are also available without having to open specific applications. This will give effortless scroll back so you never miss a second of your favourite shows.

Beautiful Metallic Design
Add a modern touch to your living room with the elegant Metallic Design and super-thin shape. The sleek metal housing is complemented by the sweeping Crescent Stand, giving your home a cutting-edge piece of home entertainment.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV’s sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don’t compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

Please note: A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App’s availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer’s warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information:If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.