Header links Account links
Your path to this page. Select a link to go back to a previous page

Never Knowingly Undersold

Image representing the never knowingly undersold proposition

Making a price match claim

Before you make your claim, please take a moment to read through the conditions elsewhere on this page, and remember that if you've already purchased the product, your claim needs to be made within 28 days.

For something you've seen or bought in our shops, please visit the Customer Services department in your local John Lewis shop.

For an online purchase, simply complete this price match form.

If you need any more details about our price matching policy, take a look at our conditions of price matching 


You can trust that we will always stock the best quality products, responsibly sourced. We work hard with all our suppliers to ensure they pay full attention to the well-being of their employees, their communities and the environment in which they're based. This includes using sustainable materials and methods wherever possible, and trading ethically at all times.

We have the very highest standards when it comes to product quality, plus we regularly benchmark John Lewis-branded products against the competition to ensure we're not just market-leading in quality, but also on price.


We set highly competitive prices for all our products, with a dedicated team regularly checking them against other high street competitors. If we find a national high street competitor offering a better nationwide price for the same individual product, sold with the same service conditions, we'll lower our price to match in all our shops and on our website, including when a competitor is having a sale.

Some high street competitors have a different nationwide shop price to their online price; in that instance we'll match whichever is the lower of the two across our shops and on our website. We also know that some high street competitors have a lower price in specific shops. Where these shops are in the local area of a John Lewis branch, we'll lower our price in that branch to match.


John Lewis staff are Partners in the business, and are highly trained to offer helpful, impartial advice on all products. Our service doesn't end with your purchase – we provide excellent after-sales and a great choice of expert services to help you, from delivery to installation. We also offer style and fitting advice, and we can help with everything from designing your home to kitting you out for a new baby.

Many of our specialist services come at no extra cost; some are chargeable, but all are delivered to the highest possible standards. You'll also find useful leaflets throughout the shop, as well as our handy buying guides, tips and features on johnlewis.com.